Rob Adediran, Executive Director of London Music Masters, was interviewed by The Sydney Morning Herald for an article about LMM Ambassador Sheku Kanneh-Mason.
On Sheku’s ambassadorial role, Rob said “Sheku visits our six London primary schools [in disadvantaged areas of inner-city London] and is a big hit with the kids, who see someone who has performed on the world stage, for royalty, who has celebrity fans and is truly excellent,” says CEO Rob Adediran. “In the classical world, he is prominent because of his ethnicity but in our inner-city schools, that’s normal. By extension it makes our children feel included in the arena of highly skilled performance.
“Sheku could fill his diary with big events,” he continues. “The fact that he carves out time to go and inspire the next generation is pretty incredible.”