I’M IN, the Inclusive Music Index. A diversity tool used by and for the music sector.

I’M IN is a self-analysis diversity & inclusion (D&I) tool which enables organisations working in and with music to evaluate how, where and why D&I is considered within their strategy, structure, practices and policies and – crucially – to identify where improvement and change is needed.

The tool was created to challenge and support organisations to make progress on their own diversity and inclusion journeys, as part of a community of like-minded organisations committed to making deep and sustained sectoral change.

Through I’M IN, Music Masters has already supported the D&I journeys of over 100 organisations, including venues, charities, music services, record labels, artist agencies, membership bodies, conservatoires, and most of the UK’s major orchestras. Are you in?

I’M IN Independent route

It’s our ambition to get as many organisations as possible involved in the I’M IN community. For that reason, though we’d love you to consider a donation towards our costs, sign up is completely free if you select the Independent Route. If you think you can convert great conversations into meaningful action, this option could be right for you.

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I’M IN Supported Route

For those organisations that seek more structured support and expert guidance, then our highly subsidised Supported Route, with additional resources, not only provides you with a designated I’M IN Advisor, but a tailored result to ensure cultural change really happens. Our D&I professionals are ready and waiting to meet you.

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Existing user?

I'M IN Hub Sign in

We have found the I’M IN process and working with our advisor very valuable. We have been able to really review our great work and also where we have room to improve. This has helped us to identify and take meaningful steps forward at The Riverfront Theatre & Arts Centre and has been key to our strategic work to improve diversity and inclusion.

– GEMMA DURHAM, Newport Live

We chose I’M IN as we immediately saw the benefits of being part of a wider network within the classical music sector to affect real change. The framework has helped us to hone the conversation on EDI amongst our trustees, staff and freelance team, and we have enjoyed working through the challenges as a group. We know there’s still lots more to do, but this has been a great step forward for us.

– KIMBERLEY GODLEY-HENDON, Spitalfields Music

The I'M IN process was really challenging; it brought the whole team together to ask questions and share personal stories and radical ideas. Robert made everyone feel so valued and heard, and that was the overriding, energising message we took away: that diversity and inclusion means listening to and valuing our whole community, be it performers, accountants, audience members, programmers and house crew, and really giving thought to what makes our organisation a welcoming home to a wider group. We realised we needed to interrogate our decision-making, better communicate our values and throw open our curating to those with different perspectives and experiences.

– KINGS PLACE MUSIC FOUNDATION

"The I'M IN process has given us the impetus to shout louder about the values of diversity and inclusion that are at the core of our creative delivery."

– SOUNDCASTLE

Music Masters is grateful for the generous support of AlixPartners and Included for bringing I’M IN to life.