Alex has played violin from a young age and studied Music and English Literature at the University of Birmingham, before embarking on a career in artist management, focusing on comedy-based actors, writers and performers. During four years in TV production at BBC Comedy Alex worked on a wide range of productions, Including Comic Relief, sparking an interest in the charity sector. In recent years, Alex gained a diploma in Social Media Management and has worked with a range of community-focused businesses, helping them to grow and meaningfully engage with their online audiences through their digital platforms. Alex combines her digital marketing knowledge with her lifelong experiences of group music playing, to support Music Masters in its goals.